Journal

Jewelry Store Lighting

The diamond didn’t change. The room did.

Jewelry Store Lighting

The diamond didn’t change. The room did.

What’s Taking So Long?

Why Custom Jewelry can take so long to make

What’s Taking So Long?

Why Custom Jewelry can take so long to make

Why Does Custom Jewelry Cost More?

The hidden economics of making just one.

Why Does Custom Jewelry Cost More?

The hidden economics of making just one.

Diamond Carat vs. Total Weight

What’s the Difference?

Diamond Carat vs. Total Weight

What’s the Difference?

The 4Cs Aren’t Enough

Let’s Talk About Fluorescence

The 4Cs Aren’t Enough

Let’s Talk About Fluorescence

Lab-Grown vs. Natural Diamonds

What’s Really the Difference?

Lab-Grown vs. Natural Diamonds

What’s Really the Difference?